The year could well be a landmark year for organized Indians retailing. In these products across categories such as furniture, electronics, utensils, apparels and food products at the lowest possible prices, coupled with attractive promotional schemes.
This helps in saving a lot of time of its customers. Businesses can also offer price discounts for paying off business-to-business credit accounts early. Businesses can also offer price discounts for paying off business-to-business credit accounts early. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.
The companies are fighting to win the hearts of customer. In this assignment, I have described its marketing strategies and promotional activities. To meet the objectives primary research was undertaken. The biggest idea behind all advertisements is to make people do bulk shopping. It has launched a merchandise retailing website www.
Though doubts have been cast on the future of Indian retailing it is our belief that the retail boom is yet to happen. ETIG expects organized retailing to slowly penetrate the second rung and smaller town which will catapult the growth rate for the sector. To attract more customers companies have to carry out the promotional activities in unique way.
Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. The year could well be a landmark year for organized Indians retailing.
This helps in saving a lot of time of its customers. The focus should be on branding the retail business itself. We shall infuse Indian brands with confidence and renewed ambition. If you own a clothing boutique, for example, you may need to advertise a reduced price on winter clothing to make room for spring and summer fashions.
You can then mail a coupon or special offer to this market segment. Some of the most attractive offers being a litre branded microwave oven with grill for Rs 2, jeans and trousers for Rs and HCL laptops for Rs 22, Big Bazaar offers the maximum variety for every category of product.
Freebies work in the business world, as well. The market is flooded with products branded and unbranded. Growth of Retail Sector: These stores are normally located in high traffic areas. Currently Big Bazaar operates in over 34 cities and towns across India with stores.
Big Bazaar lays a lot of importance on bundling. While the industry is in the introduction stage in most geography, it has just entered the growth region in the metro cities.Innovative Marketing Strategies of Big-Bazaar. Impact of Big Bazaar on the Consumers Retailers.
ð•Promotional Pricing: Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs. Chapter No. Big Bazaar: Innovative Retail Marketing Practices. a project on marketing strategy & customer satisfaction of big bazaar in the subject strategic management submitted by name: soumeet d.
sarkar roll no.: di. Big Bazaar: Saste Main Party (Celebrate Party in Economy Price) Recently, a giant retail chain Big Bazaar (Future group) has made change in its corporate logo and celebrated successfully 10 years.
It has developed nice television commercial campaign for new look and corporate branding. It is a core competency of Big bazaar that always coming with.
Promotional Strategies of Big Bazaar Palakkad goes to “ BIG BAZAAR ” in India. It has brought about many changes in the buying behavior of people as Big Bazaar provides all items in one roof at low rates. Indian retail sector is witnessing one of the most hectic Marketing activities of all times.
The companies are fighting to win the hearts of customer. There is always a ‘first mover advantage’ in an upcoming sector. This advantage goes to “BIG BAZAAR” in India. It has brought about many changes in the buying behavior of [ ].
Get the best offers on food, groceries, home & kitchen needs,personal care,and more at Big Bazaar store across India. Save more with Big Bazaar shopping.Download