One thing they can do is to change the behavior. Emotion and attitude change[ edit ] Emotion is a common component in persuasionsocial influenceand attitude change.
Otherwise, the individual will temporarily change his attitude towards it. Experimental research into the factors that can affect the persuasiveness of a message include: Supplementing these are several indirect techniques such as unobtrusive, standard physiological, and neuroscientific measures.
How we feel about an outcome may override purely cognitive rationales. Since we cannot see into the brain, various models and measurement tools have been constructed to obtain emotion and attitude information.
When the operation processes at the high end of the continuum determine attitudes, persuasion follows the central route.
According to the theory of reasoned action, if people evaluate the suggested behavior as positive attitudeand if they think their significant others want them to perform the behavior subjective normthis results in a higher intention motivation and they are more likely to do so.
Motivation to process the message may be determined by a personal interest in the subject of the message,  or individual factors like the need for cognition.
Origin[ edit ] Elaboration likelihood model is a general theory of attitude change. In some cases, physician, doctors or experts are used. The Journal of Abnormal and Social Psychology, 58 2 They may also use their world knowledge to construct new theories about how their particular personality traits may predispose them to academic success Kunda, Other methods include concept or network mapping, and using primes or word cues in the era.
This is probably because dissonance would be caused if we spent a great effort to achieve something and then evaluated it negatively. Core ideas[ edit ] There are four core ideas to the ELM. In an intriguing experiment, Festinger and Carlsmith asked participants to perform a series of dull tasks such as turning pegs in a peg board for an hour.
Fear is one of the most studied emotional appeals in communication and social influence research. Assumptions[ edit ] One of the main assumptions of the ELM is that the attitudes formed through the central route rather than the peripheral route are stronger and more difficult to change.
The finding showed while endorser type did not significantly affect consumer attitudes, behavioral intentions and information search behavior; level of disease state involvement, though, did. Those students who were going to personally be affected by this change would think more about the issue than those students who were not going to be personally affected.
If these peripheral influences go completely unnoticed, the message recipient is likely to maintain their previous attitude towards the message. Many people seem able to cope with considerable dissonance and not experience the tensions the theory predicts.
Petty and John T.
The ELM also predicts that any given variable can have multiple roles in persuasion, including acting as a cue to judgment or as an influence on the direction of thought about a message. Almost all of the participants agreed to walk into the waiting room and persuade the confederate that the boring experiment would be fun.
Attitude-behavior relationship[ edit ] The effects of attitudes on behaviors is a growing research enterprise within psychology. These results suggest that teaching restrained eaters how to pay less attention to media body ideal images might be an effective strategy in media—literary interventions.
Whereas, the authors made another group of subjects have low involvement with the product by telling them that the product would be test marketed in a distant city and by the end of the experiment they would have the chance to get a toothpaste.
These tend to involve bipolar scales e. A theory of planned behavior. Theories of classical conditioning, instrumental conditioning and social learning are mainly responsible for formation of attitude.Festinger's () cognitive dissonance theory suggests that we have an inner drive to hold all our attitudes and behavior in harmony and avoid disharmony (or dissonance).
This is known as the principle of cognitive consistency. Attitude Formation • attitudes are defined as enduring systems of beliefs that can be examined on three different levels: – cognitive (how we think or reason through an attitude) – emotional (how we feel regarding Attitudes and Persuasion.
4 Attitudes and Cognitive Consistency* The Role of Associative and Propositional Processes Bertram Gawronski Fritz Strack Galen V.
Bodenhausen. Emotion and persuasion: Cognitive and meta-cognitive processes impact attitudes Richard E. Petty Department of Psychology, Ohio State University, Columbus, OH, USA Correspondence [email protected] & Pablo Briñol Department of Psychology, Universidad Autónoma de.
Such learning can be acquired through several processes, which in turn help us form attitudes. as well as forming attitudes about other groups of people; whether a new social group is positive or negative.
these cognitive consistency theories hypothesize that if an inconsistency develops between cognitive elements, people are motivated.
Processes of Persuasion and Cognitive Consistency in Forming Attitudes PAGES 2. WORDS View Full Essay.
More essays like this: cognitive consistency, cognitive dissonance, persuasion and cognitive consistency. Not sure what I'd do without @Kibin - Alfredo Alvarez, student @ .Download