Out of five psychographic profiles, we feel that CSP should focus into two of it segmentation which is as follows: If you feel confident in your abilities, remember that your summary is your first and best chance of achieving your business goals.
Under this option, we have a target market that are educated and are willing to spend money on prescribed weight loss drug.
Challenges that do not influence the launch directly e. Change their unhealthy eating habits and achieve long term success. The Senior Executive of CSP did not agree with the idea of celebrity endorser but we strongly believe that this celebrity spokesperson idea is a great idea and able to attract more customers to buy Metabical.
The sales force team also need to include this support program in their presentation in order to convey its benefits to the healthcare providers. CSP has developed a comprehensive marketing strategies and have allocated substantial amount of money in marketing budget.
Which communication channel strategies i. It occurs when users consumed high level of fat and calories. Women who are ages have money to purchase weight loss products and will spend money for a prescription.
What was Issues of metabical case study optimal rollout schedule for the key marketing communications activities? Therefore, the communication strategy must focus on two main targets firstly, the Healthcare Providers and secondly direct to consumers who would be prescribing the medication.
The third focus will be the the SWOT analysis of the product which we will state the strengths, weaknesses, opportunities, and threats of Metabical which lead us in deciding which marketing communication strategy need to be taken next.
The initial Metabical launch budget is as per Table 2 below: The case study had led us in analysing and deciding who was the ideal target consumer? Focused on gold of reclaiming former weight. Upon FDA approval, Metabical will be the only weight loss drug that is clinically proven to be effective for moderately obese individuals.
Challenges that do not influence the launch directly e. The World Health Organization predicts there will be 2.
The BMI scale, which calculates the relationship between weight and height associated with body fat and health risk, is appropriate for both men and women.
Competitive situation The market for weight loss products and treatments in an extended sense is diverse and characterized by a manifold of market participants. Metabical has fewer negative side effects than current weight loss drugs. You might begin with an introduction, explaining why you prepared the case study even if it was because higher-level management requested it.
The following strategy will apply: CSP had assigned Printup to be in-charged of the upcoming U. Through this experience and strong need to cater the moderately overweight people, health care providers saw their potential customers in them who want to lose unhealthy pounds.
Therefore, we come-up with price simulation as per Table 4 below: Case study solutions by top business students. A series of breakout sessions focusing on health issues for overweight patients shall further strengthening the communication strategy in product effectiveness and awareness.
It captures the most important information, so your readers can understand your data and conclusions in a fraction of the time it would take them to read the entire study.
It is her task to carefully consider the decision-making process of consumers as well as the interaction between the health care provider who prescribes Metabical and the consumer who purchases Metabical. The rising in the numbers of dietary supplements and herbal products had worsened the situation due to its unregulated condition by the FDA and the products negative side effect such as sudden cardiac death and other serous health risks had reduse people confidence in weight loss drugs.
There is a high risk of spelling disaster, if Metabical is - despite promising medical studies and extensive research, poorly positioned in the highly competitive drug market for weight-loss solutions.
Positioning and Communications Strategy for a New Weight Loss Drug Metabical is a revolutionary weight loss drug, which Cambridge Sciences Pharmaceuticals expects to be finally approved soon. I want to be healthier?
However, there is risk to this one-month packaging whereby there will be no guarantee that the consumers will complete the entire treatment. Therefore according to the survey there is a need for a better weight loss drug which is proven and safe to lead a health lifestyle.
We have to also come up with several other assumptions such as by assuming that consumers will be ready to pay more for a prescription drug and generally people trust prescribed drug rather than the non-prescribed drugs.
Knowledgeable about the importance of nutrition and exercise. Metabical is intended for overweight individuals with BMI These sales team had been instructed to give product detail of Metabical to the healthcare providers.
From the market survey and market research conducted by CSP, it showed high indication of people actively wanting to lose weight and live a healthy life style with comprehensive support program will enable individuals to achieve better results than they would from the pill alone.Transcript of METABICAL CASE STUDY.
What is Metabical? Safe and effective weight-loss drug Introduced by CSP Prescription drug Awaiting FDA approval For moderately overweight individuals ISSUE Health and Social Issues Being overweight is a cause of a number of health problems. An executive summary of a business case study is a powerful, condensed version of the study itself containing enough compelling information.
☞ A metabical case study analysis paper is not an easy task, but with the help of experts, it can become really great. Tips for Creating a Top Notch Metabical Case Study Analysis. Discuss Key Issues and Potential Metabical Case Study Solutions. Metabical Case Solution.
Demand/Pricing Formulation Executive Summary: There are three main demand strategy’s that make reasonable sense to assess the demand for Metabical within the first five years. To get the most out of each demand scenario the most optimal pricing structure was applied to each.
Case Study Analysis Diana Hamilton Comm/ April 16, Lyn Wolf Title of Paper Carl Robins, began working for ABC, Incorporated, about six months ago as a campus recruiter. This is considered a tough job, which involves many responsible.
Read this free Technology Essay and other term papers, research papers and book reports. Metabical Case. Lady Abigail Rogers Case Brief #1: Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug DSC: David Larsen.Download