Letting your customers know you appreciate their business and presenting them with opportunities to save money, while at the same time upselling them to new, more or better products, results in increased income for your small business. Sales Communicating with your customers keeps them apprised of new happenings in your business and fulfills the objective of promoting your products and services.
Drive Brand Switching Another objective closely tied to stimulating trial use is driving brand switching. This is normally done through persuasive advertising, which involves emphasis of your superior benefits to the user, usually relative to competitors.
The whole objective is to become known and memorable. It is critical to strike a chord with the underlying need or want that triggers a customer to act. Consumers will associate your message and image with your product, creating a strong brand identity.
Education Many effective forms of marketing communication provide customers or potential customers with information about your product, service, business or industry. Advertising is a way to address them directly.
When you initially enter the market, you have to let people know your company and products or services exist. Change Attitudes Changing company or brand perceptions is another common communication objective. The goal is to take away the risk and get the customer to experience your brand.
This can be accomplished through consistent messaging and a commonly-used color scheme, logo and graphic design on all marketing materials.
Rewarding customers for their referrals further solidifies your relationship with them at the same time. The ads normally include benefits of the drink related to taste or nutrients.
Discounts on the next purchase or frequency programs are ways to turn one-time users into repeat buyers and, ultimately, loyal customers. This can include new product launches, sales, expansion or introduction of new offerings.
The objective of this form of marketing communication is to establish the knowledge of the business and its expertise, while encouraging people to use more in-depth services. The advantage with this goal is that customers already buy within your product category. In contrast to sales promotions, which are short-term inducements to buy, communication goals succeed when you persuade customers through consistent reinforcement that your brand has benefits they want or need.continuous objective to cater markets in other countries as well like North-America, China, This is the Nike communication mix of existing [STRATEGIC MARKETING PLAN OF NIKE] Page The objectives of Nike Objectives specify the organizational plan to achieve with marketing strategy.
Ideally on objective must be started in measurable terms must be realistic and specify by when it must be achieved. Nike is one of the largest manufacturing of athletic apparel and sporting clothes. Communication objectives is a broad term that can apply to areas such as marketing, sales, knowledge work, creative works, public speaking, governance, management and leadership.
The following are illustrative examples of communication objectives. Nike’s marketing objective is to employ a range of marketing communication tactics that can cater to the organization’s target market, who have different nationalities, genders, cultures, and ages.
Essays - largest database of quality sample essays and research papers on Communication Objective For Nike. Marketing communication objectives are long-term goals where marketing campaigns are intended to drive up the value of your brand over time. In contrast to sales promotions, which are short-term inducements to buy, communication goals succeed when you persuade customers through consistent reinforcement that your brand.Download