The company is able to secure first position in the consumer satisfaction survey done by J. Annual Reports, Olive views that company will sustain the market forces with the help of media integration, games and sophisticated software. A customer environment relies on social and physical attributes Moreover, Apple has a reputation of developing highly innovative, well designed, and well-functioning products, as well as for delivering a great customer experience and sound financial performance.
The company is focusing now to advertise their Face Time feature and recently launched 4 more TV ads. Apple also use sensation and perception to motivate customer behavior. Needs are the basic of purchasing behavior. Learning and memory through action.
Apple was focus on personal computer and computer applications for costumers and now it has gotten success in variety of products for example iPhone, iPad and iMac, etc.
Psychological factors In terms of psychological factors, Apple mainly uses following 4 aspects in its marketing strategy in order to influence customer behavior, which are motivation, sensation and perception, learning and memory, beliefs and attitudes.
The display of PC based websites with same display made this product different from others. This is high pricing strategy but can attract risk of low sales and piracy Kotler et al, but Apple has safeguarded itself by marketing before it actually emerged in market by enhancing its brand value under top The sales volume went up 35 percentage year over year.
To keep the loyal customers and expand the new customers, Apple pays attention to spread their idea by advertisement and provide a good service to no matter online or offline customer so that can create a good experience for them.
Research and Markets, India is also a good market with population reaching 1. But the real story is how much further ahead of its peers Apple is in this area: It allows more cash flow for the company and also conveys benefit perception to other target segments.
Everything about the store is intended to represent what it is like to own and use an Apple product: Also, Apple has accumulated amount of loyal customers. It shows freedom and creation. The threat is quite high due to other big brands competing at the hardware, design and software level.
Sliwinska et al, 2.
Every time when Apple issue a new product, there are thousands of people to queue up for it all around the world. Ireland et al, 6. The company conducts different type of meetings: So besides customer involvement, what other factors could influence customer behavior?
Refer Appendix C Tews, Figure 1 Smartphone sales Churchill, The company is targeting professionals, students between the age of 18 and 35 basically.
Unique ability to design and develop proprietary hardware, software, applications and services Apple Inc.
The sales are handled in stores Apple and partners by the professional team and training sessions also help with sales promotion activities. Some are much more technically oriented than customer oriented, which has a sizable effect on how they prioritize, said Ira Kalb, clinical marketing professor at the USC Marshall School of Business.
Is any secret hide in their success? So a good product has adopted a bad strategy. Apple has total control over its products and has been able to branch out to other types of devices beyond desktops and laptops. Speed and effectiveness are important because competitors are also targeting these high-growth economies.
Google and Microsoft want to capture the mobile software market. Also the CEO has impressive presence in front of media to market the brand.
People learn while they act. The company might be planning to have more strategic partnerships as they have done for iPods with Nike, Volkswagen etc. At most large companies, there are competing agendas and fiefdoms that compete for resources and weigh in with differing visions on products.
On the other hand, the labor rights trend is impacting the global business arena. Its fashion appearance especially metal shell attracts many young and character people.
Therefore, their motivation, decision, and process of purchasing behavior is easily to be influenced by situational factors.•How scientist and engineers can become more effective communicators by using Customer Needs analysis & Storytelling • Learn from • Steve Jobs & Apple Computer – Customer centric branding • Steve Blank’s Customer Discovery & Development method • Tillman Gerngross – focus on Customer Needs • Allergan Portfolio Management –use of Customer Needs Analysis.
The following is a guest post by Dara Alami, demonstrating an industry and company analysis of Apple. Jul 31, · How could Apple get success—an analysis of customer behavior. July 31, July 31, / shihaozhao Apple Inc is a technology company which headquartered in Cupertino, California.
Secrets of Apple's customer success. The company once again tops an annual survey of PC makers' customer satisfaction. What is it that makes Apple customers so satisfied? Apple's customer. This PESTEL/PESTLE analysis is a guide for Apple in is strategic formulation process.
Apple has already taken steps to address the opportunity to improve customer perception about its products by improving employment practices throughout its supply chain.
Based on this part of the PESTEL/PESTLE analysis model, Apple is already. Marketing Analysis of Apple Inc. rodrigo | November 19, WritePass - Essay Writing - Dissertation Topics [TOC] Probably due to good profit on each unit from willing customers and they want to gain high volume sale from the larger customer base they had developed.
They have structured this in different countries and adding more .Download